How It All Started
It all began with porta potties.
In June 2011, I began a job as a portable restroom cleaner for construction workers. Through the course of each work day, I would spend hours driving to and from construction sites sucking up crap (it was a crappy job, haha). I was the number one man at a number two job. Because I was regularly by myself at my work, I had time to think. I thought about everything. I thought about music, religion, life, politics, love, etc. It was a crucial point in my life where I began to think outside the box.
After working this job for over a year, I got a job as an intern and then assistant video editor for OraBrush. OraBrush is a company that sells tongue cleaners, which became famous strictly from viral marketing on YouTube. It was there that I learned to use my "out of the box" mentality and apply it to making professional Youtube videos. From then on, I brought a camera with me wherever I went.
I had no idea what I was doing, but I had an idea.
I began filming everything I saw. I started a Youtube Channel and began posting videos sparingly. My first two videos were "Epic Rope Swing" and a music video for Lissa Lohner. I never got more than a couple 100 views on these videos. Then I had an idea to make a parody video. I spoke to my boss about it and told him I was a little reluctant about making it. He looked at me straight in the eye and said, "I will be extremely disappointed in you if you don't do it." So I did it. I think my boss realized the potential of my ideas.
A week after uploading my parody video, I came up with a new idea. I was at a party during Christmas and noticed no one was kissing under the mistletoe. I decided to put the mistletoe kissing tradition to the test on film. Over the course of four days, I filmed the prank with a small group of friends, edited it, posted the video on Youtube at midnight and then went to bed.
"Stuart, I saw your video on TV!"
I woke up in the morning and my video had 66 views. I was blown away that it was already viewed that many times! Little did I know, the "Mistletoe Kissing Prank" video was about to go viral. In its first week, it received 10 million views. I could not believe it. For some reason, my prank was a hit. My video spread through the internet like wildfire. All of a sudden, I was being contacted by news stations all around the world. They wanted to air my video. They wanted to interview me. They wanted to know if the slap was real. I was overwhelmed. How could some guy who sucked crap a year prior be a hit on YouTube? The day I uploaded the "Mistletoe Kissing Prank" video I had 9 subscribers on my YouTube channel. A few weeks later, I had more than 100,000 subscribers. Since I had an audience, I decided to start making YouTube videos regularly.
Ever since then, I've been making videos and I have loved every minute of it. Well... almost every minute. It is hard work. My videos are never staged. All the reactions are genuine. It takes a lot of brainstorming and planning to create a YouTube video. But it is worth it.
I want to encourage anyone who is interested in making videos. Try it. Do it. Like Shakespeare once said, "To climb steep hills requires a slow pace at first." Or in other words, sometimes you have to deal with a lot of crap before you make it.
If you have any questions, comments, or need advice, please feel free to message me.
I hope you enjoy my videos!